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25-01-Hidden-Women-webinar-lp

On-Demand Webinar:

Hidden Women: The Five Things Brands Need to Understand

 New research on how women's lives, needs and expectations are shifting

Presenters

Chloe-Williams

Chloe Williams

Chloe helps brands unlock growth by challenging category conventions and rethinking how they engage overlooked audiences. With a background in engineering and global innovation, she brings a sharp commercial lens to creative strategy—working with brands like adidas, Smirnoff, and McIntosh. She is also Chapter Lead of Women in Innovation.
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Tania Cohanim

Tania is a Senior Strategy Director at 8th Day, helping beauty, wellness and luxury brands unlock meaningful commercial growth through culturally sharp, insight-led strategy. With twenty years’ experience and a background in communications, she brings deep category expertise and a rigorous commercial lens to brand purpose, innovation, platform development and sustainability strategy. A German speaker with strong Italian, she has led global programmes that define positioning, identify new growth spaces and build brands with enduring value.


Three Things You'll Learn

The Blind Spots

Where brands are quietly losing relevance with women — from speaking to them like men to designing products that weren't built for their lives. Understand the five patterns that separate the brands women are carrying forward from the ones they're leaving behind.

Women's Lives Today

How women are redefining identity, independence, and what matters to them. Hear directly from nearly 3,000 women across North America on what's changed, what's still shifting, and what brands are getting wrong.

The Questions That Matter

The questions every brand, insights team, and creative partner should be asking themselves right now. Walk away ways to interrogate your own assumptions about the women you're trying to reach.