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[ON DEMAND]

How Community Drives Brand Growth (and Why Most Brands Get It Wrong)

A look at how the most successful brands build, leverage, and support communities of women.

Trusted by leading companies

Featuring Brittany Louks and Chloe Williams

Most brands are still trying to “target” women.

The brands winning right now are doing something different: they’re building community.

In our Hidden Women research, we identified a clear gap between the brands women use and the brands they feel truly seen by.

The difference is in how brands show up in women’s lives: consistently, authentically, and in ways that go beyond the product.

That’s where community comes in.

The numbers speak for themselves

20+
Speakers and thought leaders
150k+
Participants both virtual and in-person
10
Workshops across a wide range of topics

Key Takeaways

Why “being understood” is a growth driver, not a brand metric

Higher SEEN Scores correlate directly with future usage and brand growth. This is a direct connection to demand, not just a brand metric.

The real gap: product design vs. marketing

Only ~1 in 10 women feel fully considered in products — meaning most brands are solving the wrong problem.

What top brands actually do differently

From Alo to Nike, the winners aren’t “marketing better to women”, they’re designing for real lives, building community as infrastructure, and following culture vs. categories

Meet our Speakers

Brittany-1

Brittany Louks

Former Head of Commity @ Alo Yoga
Chloe-1

Chloe Williams

Partner @ 8th Day

Watch the last webinar

In our last webinar, we reviewed the Hidden Women research and key findings from the report.  If you are curious about the foundation for our new conversation, check out the recording below.

Frequently asked questions

What is the dress code for the company event or conference?

The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.

Is there transportation provided to the event venue?

The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.

Are there vegetarian or vegan meal options available during the event?

The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.

Can I bring a plus one to the company event or conference?

The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.

Will there be any opportunities for team-building activities during the event?

The dress code for the event is formal attire. Make sure to dress to impress and showcase your professional style.

If you’re thinking about how to connect more meaningfully with your audience, this is where to start

Register now